If you’ve ever sat refreshing your screen during sale season, wondering whether to pounce on Black Friday Australia deals or hold out until Cyber Monday deals, you’re not alone. It feels a little like trying to decide between chocolate and wine; both are great, but timing can be everything. 

So, if you’re eyeing off a new tote bag, a nappy bag upgrade, or that travel backpack you’ve been eyeing, let’s break down the two biggest shopping days of the year, figure out the best time to buy bags and when you should actually hit “add to cart.”

What Is Black Friday, Really?

Black Friday is like the unofficial kick-off to Christmas shopping. Traditionally the Friday after Thanksgiving in the U.S., it’s morphed into a global shopping event – and in Australia, it’s now one of the most important retail weekends of the year. Think: big, bold discounts designed to clear shelves.

Retailers often roll out their Black Friday bag deals early; sometimes even days before Friday and popular items do tend to sell out fast. If you’ve had your eye on something specific (say, a Tottie Baby Bag in Tan), Black Friday might be your best chance to snag it before stock disappears.

And What About Cyber Monday?

Cyber Monday started as the online-only alternative to Black Friday.. but these days, the lines are blurred. Still, it tends to focus on e-commerce exclusives, flash sales, and deeper discounts for those who missed the first wave.

The vibe here is: if you’re happy to risk waiting, Cyber Monday deals can be a treasure trove. Just keep in mind, the exact colour or style you want might be gone by then (because, yes, people are that quick).

Inside Tottie pop-up store with nappy bag displays and counter signage promoting Cyber Monday deals.

So, Which Day Should You Shop?

Here’s the honest truth: there’s no single “right” day.

  • Shop Black Friday if you know what you want, you’re worried about stock running out, or you want to tick your Christmas list off early.

  • Shop Cyber Monday if you’re bargain-hunting, open to a surprise find, or if you missed the Black Friday rush and still want in.

A lot of savvy shoppers (aka, mums who have perfected the art of multi-tasking) actually browse both. Snapping up must-haves on Black Friday, then circling back on Cyber Monday to see if anything else on their wishlist pops up with an extra markdown.

Two happy shoppers with three new nappy bag and travel backpack purchases, proving Black Friday is the best time to buy bags

A Few Black Friday Online Shopping Tips

  • Do your homework: make a list of what you actually want before the sales start. Impulse buys are fun until they sit in your wardrobe untouched.
  • Sign up for early access: many brands (yes, including Tottie) offer VIP subscribers first dibs before the general sale.
  • Set a budget: it’s easy to get carried away when you see “40% OFF” flashing on your screen.
  • Don’t wait too long: if you love it, grab it. The good stuff doesn’t hang around.

At the end of the day, whether you’re team Black Friday or team Cyber Monday, the real win is scoring something you’ll actually use (and love) for years to come. If that just so happens to be a bag that keeps up with work, mum-life, and weekend escapes? Even better.

Ready to find your perfect bag? Explore Tottie’s Black Friday Sale or browse our full range of nappy bags, work totes, and travel backpacks.

Frequently Asked Questions

Which day typically gives better discounts, Black Friday or Cyber Monday?

Black Friday usually has the biggest in-store and online discounts, while Cyber Monday is best for online-only deals. If you’re after a Tottie work tote or nappy bag backpack, you’ll likely find strong discounts across both days but some limited-edition colours and styles sell out fast on Black Friday.

Will the item I want still be in stock on Cyber Monday if I wait?

Not always. High-demand products like bestselling Tottie nappy bags or travel backpacks often sell out quickly on Black Friday. Our advice? Buy your “must-have” pieces on Black Friday, and keep Cyber Monday for those nice-to-have extras.

How early should I “camp out” or set alerts for deals?

The best strategy is to sign up for newsletters, join VIP lists, and set alerts at least a week before the sales kick off. Tottie releases early-bird discounts to subscribers. You’ll also want to save your wishlist ahead of time so you can check out faster when deals go live.

Is it better to buy on Cyber Monday or Black Friday?

Think of it this way: Black Friday is for essentials, Cyber Monday is for extras. Black Friday gives you the best chance of securing stock before it sells out, while Cyber Monday is perfect if you’re deal-hunting and don’t mind being a bit flexible. The smartest approach? Shop your must-haves first, then circle back on Cyber Monday for bonus bargains.

Four women carrying nappy bags and travel bags in different styles – perfect for modern mums and travellers.

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