There’s something about Christmas that always sneaks up on you. One moment you’re sipping an iced latte in early November. Next, you’re staring down a December calendar filled with school concerts, end-of-year parties, and a never-ending list of gifts to buy.

You tell yourself every year you’ll start shopping earlier for Christmas. Yet again you find yourself running through crowded shops, trying to remember who you’ve already bought for. That’s when the smartest shoppers give a little smile. Because they’ve already wrapped their gifts, hidden them in the wardrobe, and ticked off every name on their list. Their secret? Black Friday.

Should I Buy Christmas Gifts on Black Friday?

Absolutely. In Australia, Black Friday sale now rival Boxing Day in both savings and product range. It’s always good to plan ahead. Make a list of who you’re buying for and what they’ll love most. Then watch for early deals from your favourite brands.

Shopping during the Black Friday means you can secure premium items at lower prices while avoiding stock shortages and delivery delays. It also gives you back valuable time. Instead of queuing in stores, you’ll be wrapping gifts with a chilled rosé, planning summer barbecues, and enjoying the festive season the way it’s meant to be.

What Do Most People Buy During Black Friday for Christmas?

Every family has that one person who’s impossible to shop for. The one who says, “I don’t need anything,” but still deserves something special. This is your moment to surprise them. Here are some of the Christmas holiday gift ideas worth adding to your list:

Three mums with tan vegan leather bags: one with a baby and a tan nappy bag, another pregnant mum wearing a tan bum bag, and a third mum with a tan crossbody bag for everyday use.

Fashion and Accessories

Fashion never goes out of style. A timeless handbag, a sleek wallet, or elegant jewellery shows you’ve thought about the person behind the gift. For a modern touch, explore the range at Tottie. The Nappy Bags and Crossbody Bags are crafted from premium vegan leather. Each piece combines everyday practicality with refined design, perfect for someone who loves understated luxury.

Self-Care and Beauty

Sometimes the most thoughtful gift is one that encourages rest. Self-care sets, spa vouchers, or curated beauty bundles make wonderful presents. You can build a personalised set, add small luxuries like a candle, a silk scrunchie, and a hydrating hand cream. For ready-made options, look to Aesop, Endota Spa, or Sukin.

Kids’ Toys and Educational Games

Avoid the toy aisle meltdown this year. Shop the best Black Friday gifts for kids early like educational toys, storybooks, and outdoor play sets while stocks last. Look to brand favourites that make playtime meaningful. Tiger Tribe offers creative activity sets designed to inspire imagination without screens. For outdoor fun, Wahu and Mizzie the Kangaroo bring summer energy to the backyard, from water toys to sensory play. And for something a little slower, Little Book Press and Hardie Grant Kids deliver beautiful storybooks that make bedtime a joy.

Black nappy bag backpack with black hardware on luggage beside an expectant mother

Travel Essentials

Summer in Australia means travel season. For loved ones who are always on the move, travel gear makes an excellent gift. Think durable bags, travel organisers, or smart suitcases. The Tottie Travel Backpack is ideal for women who like to travel light but stylishly. For luggage options, opt for brands like July and Bellroy.

Home and Lifestyle

Home gifts create warmth and comfort, making them some of the most must have Christmas gifts. Fragrant candles from Glasshouse Fragrances or Sniff Soy Candles make any space feel calm. Luxe linen from Kip&Co or handmade tableware from Robert Gordon adds charm to festive gatherings. These are gifts that turn ordinary days into something special.

Tech and Gadgets

Tech gifts are always a safe bet. Black Friday sales on headphones, tablets, and smart speakers are some of the best all year. Stores like JB Hi-Fi and The Good Guys consistently offer impressive discounts, making now the best time to shop for high-value tech items.

What’s Trending This Year

Each year, certain gifts steal the spotlight. This season, it’s all about:

Sustainable choices: eco-friendly packaging, reusable materials, and quality over quantity.

Everyday luxury: gifts that make routine moments feel special.

Family-focused picks: items that bring connection and joy, like games, shared experiences, and matching accessories.

Think practical but personal. Thoughtful but affordable. That’s the sweet spot for Christmas shopping in 2025.

The Heart Behind Every Gift

The best part of shopping early isn’t just the discounts. It’s the freedom to slow down. To actually enjoy December. To sip your morning coffee without a mental checklist of a thousand things left to do.

Whether you’re wrapping something small or something special, the joy is in the thought. And when you shop with care, from sustainable choices to meaningful designs. you give gifts that last.

So this year, take the smarter path. Make your Black Friday list. Wrap early. Rest easy.
And if you’re searching for something beautiful, practical, and made for families.. Tottie’s got you covered.

Join our newsletter to get early access on Black Friday Sales. Or shop new arrivals below:

 

What are the best Black Friday Christmas gifts to buy early?

The best Black Friday gifts to buy early are those that blend style and function: bags, tech, quality home goods, self-care sets and those you know the recipient will love. Shop early to avoid shipping delays and missing out on stocks.

Is Black Friday the best time to get Christmas deals?

Yes. Black Friday offers some of the deepest discounts of the year and gives you a head-start on buying Christmas gifts. It helps you shop smarter, not harder.

What types of gifts sell out fastest during Black Friday?

High-demand items like tech gadgets, limited-edition beauty sets and popular kids’ toys tend to sell out fast. It’s best to start shopping early rather than waiting.

How do I choose quality gifts during a Black Friday sale?

Choose items made from durable materials, check reviews before you buy and make sure you buy from trusted sites (especially when shopping a sale). Don’t just chase the lowest price, chase the best value.

Can I get must-have Christmas gifts under a budget during Black Friday?

Definitely. Many retailers feature deals on homewares, travel and baby bags, beauty bundles and accessories under set budgets. You can still find meaningful gifts without overspending.

Four women carrying nappy bags and travel bags in different styles – perfect for modern mums and travellers.

Australia's Best Nappy Bag

Fast Shipping Worldwide | Rated 5 Star | Mums Tested & Approved