Every year, when the clock strikes midnight and the Black Friday sale madness begins, one thing’s certain: some bags disappear faster than your morning coffee. Every year, a few top selling bag styles become instant sell-outs – no warning, no second chance. 

In 2024, these five Tottie bags sold out early. And if history repeats itself (spoiler: it usually does), they’ll fly off shelves again this November.

Below, we’ll introduce you to each one. Why it’s a favourite, when it shines, and how to secure yours early.

1. The Nappy Bag Backpack (Black / Black) – Signature Zip

Black nappy bag backpack with matching black change mat and pram clips, all featuring black hardware – stylish and practical baby essentials.

This is the one mums whispered about long after midnight.

Sleek, functional, and designed for real life, this nappy bag backpack balances elegance with clever organisation.

  • Why it sells out: With padded straps, stroller clips, and a clever split compartment layout, it’s everything a busy parent needs and more.

  • When it shines: On long outings, airport days, school runs, and even coffee catchups when you refuse to carry a "baby bag."

  • What makes it special: The Signature Zip gives it a refined finish (Dads love it too!)  and the Black/Black colourway is both classic and keeper.

If you’ve ever wondered how some mums stay calm in the chaos, chances are, they have a bag like this.

2. The Travel Backpack (Tan)

Front-facing tan nappy bag backpack with gold hardware – perfect for busy mums and dads.

She’s the bag that looks great even when you’re running on two hours of sleep.

This Travel Backpack is made for weekends away, flight delays, and everything in between.

  • Why it sells out: Trolley sleeve, roomy compartments, secure zip pockets, all in soft vegan leather.

  • When it shines: For overnight trips, staycations, or when you need a “just in case” grab bag alongside your main luggage.

  • What makes it special: The warm Brown/Tan shade fits any outfit, and the inside is built to handle clothes, tech, and extras without turning into a mess.

Travel days should feel like adventures, not battles.


3. The Wing Woman Bum Bag (Black / Gold)

Embossed Tottie logo on black bum bag with gold hardware – elegant design for modern Australian parents

She’s the quiet hero of the sale. Stylish, minimal, hands-free.

This Women's Bum Bag, it is a sleek waist or crossbody option that’s ideal for quick errands or days when you just carry the essentials.

  • Why it sells out: Secure fit, subtle luxe hardware, enough space for keys, phone, cards (and maybe snacks).

  • When it shines: Coffee runs, festival days, errands when you don’t want extra weight.

  • What makes it special: The Black/Gold combo gives a dressy edge, and the compact shape makes it a favourite for both day and night.

It’s proof that “small bag” doesn’t mean “compromise.”


4. The Nylon Tote Bag (Black / Cream)

Black nylon tote bag with cream handles featuring embossed Tottie logo on front, shown on white backdrop.

She’s the silent workhorse, roomy but refined.

This Nylon Tote Bag is often the “safe bet” for those who want a stylish carryall that looks good and keeps up.

  • Why it sells out: Lightweight, durable, and structured to keep your essentials in order.

  • When it shines: Work days, library trips, markets, or when you want a no-fuss option that still says “I’ve got this.”

  • What makes it special: The black and cream contrast adds a subtle statement, while the easy-clean nylon makes it as practical as it is stylish.

When your day has 17 stops, this is the bag that keeps up.


5. The Bestie Crossbody Bag (Stone)

Front view of stone colour crossbody bag with gold hardware and embossed Tottie logo on white background.

She’s the fuss-free glam you reach for every single day.

This stylish Crossbody Bag is understated, elegant, and perfect when you want your bag to blend in, not take over.

  • Why it sells out: Lightweight, sleek, secure, and just enough space for your essentials.

  • When it shines: Brunch dates, visiting friends, quick strolls, or any outing when you don’t want to think too much.

  • What makes it special: The Stone shade complements almost any outfit, and its compact design hides more storage than you’d expect.

Life’s too short to carry something heavy when you don’t have to.


How to Choose the Right Bag Style for You

Finding the perfect bag during a Black Friday sale isn’t just about scoring the biggest discount; it’s about finding the one. The bag that actually fits your life, not just your outfit.

Think about how you spend your days. Are you running from the school gate to the office, packing for a weekend away, or juggling a dozen little things that somehow all need to fit in one place? Your lifestyle is the best guide to finding a bag you’ll genuinely love  and use every day.

Find Your Lifestyle Match

  • For professionals:
    Look for structured handbags or roomy tote bags that can carry laptops, notebooks, and lunch (plus the rogue receipt or two). A neutral tone, think tan or stone keeps it polished but versatile.

  • For parents:
    You’ll want a bag that keeps up with life on the go. Nappy backpacks and crossbodies with clever compartments and hands-free comfort are a must. The key? Function that doesn’t compromise on style.

  • For travel lovers:
    If airports or road trips are your second home, a travel backpack or weekender is your best companion. Look for designs with luggage sleeves, durable straps, and plenty of space for both essentials and “just in case” extras.

  • For minimalists:
    Sleek, smaller crossbody bags or streamlined totes are your go-to. They do more with less. Stylish, simple, and endlessly wearable.

Choose Timeless Over Trendy

When it comes to Black Friday sale bags, focus on versatility and value. Opt for neutral hues like black, tan, or stone – colours that work with everything and never date. A high-quality vegan leather bag will last far longer than something that’s “in” for a moment, and it’ll look even better with age.

Black Friday Shopping Tips for Bag Lovers

Before the Sale:
Add your favourite bags to your wishlist early and sign up for brand newsletters to get VIP access to early deals.

During the Sale:
Shop early. The most popular bag styles tend to sell out within hours once the sale starts. Have your list ready and check out quickly once you spot your pick.

After the Sale:
Did you miss out on a style? Keep an eye on Cyber Monday for restocks and even better discounts

The secret to smart shopping this Black Friday? Knowing what sells out and why. Start planning your Black Friday 2025 wishlist and find the bag you’ll love every day.

FAQs

What are the top selling items on Black Friday?

In Australia, bags, tech gadgets, and fashion essentials are among the top selling items on Black Friday. Bags remain a top choice because they’re both practical and stylish. Perfect for gifting or upgrading your everyday look.

What is the best to buy on Black Friday?

The best items to buy during Black Friday 2025 are timeless pieces with long-term value — think tote bags, crossbody bags, and travel bags. These must-have bags for women often come at their lowest prices of the year.

Which bag is the most popular during Black Friday?

The nappy bag backpack consistently ranks as the most popular bag style during Black Friday sales. Its spacious design and timeless appeal make it the perfect choice for women looking for both practicality and polish.

Four women carrying nappy bags and travel bags in different styles – perfect for modern mums and travellers.

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